Types of Digital Marketing and What They Mean for Your Business

Digital marketing means using digital technologies to promote your product or service, whether you’re doing it on your own or hiring someone else to do it on your behalf. You can think of digital marketing as the use of online tools to create brand awareness and grow your customer base by generating leads and driving traffic to your website. In today’s digital age, there are several types of digital marketing available to you, each with its own advantages and drawbacks. This article will provide you with an overview of each type so you can select the one that best fits your needs and the goals you have for your business.


Social media marketing, also known as SMM, is the process of advertising products or services through social media channels. Social media marketing includes but isn’t limited to creating posts on Instagram, Facebook, Twitter and other platforms. It can also entail taking advantage of popular hashtags to post content or creating sponsored ads on Facebook’s ad manager platform.


In many ways, social media marketing seems like a natural extension of traditional advertising techniques like billboards and TV spots. For example, if you’re looking for a new pair of running shoes, you might search for running shoes in an online search engine like Google.


The first few pages will be filled with advertisements from retailers like Nike and Adidas that have paid for those coveted slots in search results pages. When you click one of those links to find out more about the product, Nike and Adidas may have even paid for ads that appear on that retailer’s website!

SMM does not replace these conventional forms of advertising-rather, it extends them into different corners of our lives where we spend much more time these days (and buy lots more things!) than ever before.