Digital marketing has changed the way we buy and sell products or services today. In order to be successful in marketing, it’s important to understand what digital marketing is and how you can benefit from it. Before we dive in, let’s look at the definition of digital marketing and at some of the types of digital marketing available to help you reach your customers online.
Digital marketing can be divided into three broad categories: paid advertising, SEO, and social media. Paid advertising includes things like Google Adwords or Facebook ads. SEO includes trying to optimize your website’s content and structure so it appears higher in search engine rankings. Social media covers a wide range of networks, from blogs to Facebook to Twitter. There are also other ways to engage with people digitally, such as by creating videos on YouTube or podcasts on iTunes.
It can be difficult to navigate the space between these various forms of marketing; even if you’re not targeting everyone, how do you know which type of message should go where? That’s why it’s best to keep your digital campaigns simple. A good rule of thumb is that if you want something done well, then do it yourself! If you don’t have the resources for an elaborate campaign but still need some form of reach, try hiring someone who specializes in one area over another (e.g., someone who does blog posts rather than tweets). You can also use platforms like Hootsuite, which will let you schedule messages across several different social media networks at once.
The next step is choosing what type of digital marketing will work best for your business needs. For example, while Facebook has more monthly active users than any other network, LinkedIn may work better for B2B businesses because they often use it as a way to research potential partners and make connections with new contacts. Or maybe Instagram could help take your company global—just make sure you’re following their rules first! When considering a particular platform, ask yourself questions like How much time will I have to dedicate? Do I already have an audience here? and Will this platform increase my reach? Some considerations might depend on what you’re selling. Many companies find success using multiple channels simultaneously, from tweeting about their latest product release to launching an ad on Google Search Engine Results Pages (SERPs) during holiday season. But don’t just shoot blindly in all directions hoping something sticks! Instead, focus your efforts on the areas where you’ll see the most ROI. Start out small with one channel and see how it goes. Try running a contest on Twitter, for instance, and see if you get more followers or new customers in return. If the contest doesn’t bring the desired results after a few months, then stop doing it! You may have found out that contests aren’t effective for your industry. On the other hand, if many of your friends start sharing pictures of themselves wearing your company’s clothing line on Instagram without prompting from you–congratulations!