PPC ads are paid for on a pay-per-click basis, meaning that the advertiser only pays when someone clicks on the ad. The two most common models for PPC advertising are Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM). CPC ads charge an advertiser when their ad is clicked. CPM ads charge an advertiser based on how many times their ad was viewed. Advertisers can set a maximum budget and choose to be charged when they reach this limit or stop spending money once they have reached it. It’s also possible to use both at the same time in order to boost click through rates and conversion rates. There are three main methods for doing so:
●Showing the ad alongside other ads with similar targeting criteria
●Using a service like Google’s Keyword Planner Tool which allows you to find related search terms
●Creating your own list of keywords. You could do this by brainstorming words relevant to your business and asking customers what they type into search engines when looking for products or services like yours. For example, if you’re selling tickets online, keywords could include ‘buy concert tickets’ or ‘how much are concert tickets’. You could then bid on these words as well as variations such as cheap concert tickets.
●Improving the quality of your landing page by writing informative content that convinces users why they should buy from you. You should also make sure all information is clear and concise – try using bullet points and illustrations where possible. Visitors should never have to hunt around the site in order to find information about delivery options etcetera. They should also be able to trust that what they see is exactly what they will get. If there are any additional fees, add-ons or limitations to the offer, this should be made clear right away too. Make sure you state your returns policy upfront too and detail how long someone has to return items for a full refund.
The first step towards SMM is setting up social media accounts for your brand. You’ll need one Twitter account, Facebook account and Instagram account minimum plus any others relevant to your industry (e.g., Pinterest, LinkedIn). Social media platforms allow businesses access to millions of potential new customers who want real people behind the company’s product offering.