This type of marketing focuses on optimizing web pages and content so that they rank higher in search engine results. This includes things like keyword research, writing compelling copy, and link-building.
Is it worth it to spend time on keywords for my small business website? What does the Google Adwords Keyword Tool do, and how can I use it for free? One tool that you can use for keyword research is the Google Adwords Keyword Tool. You don’t need to pay anything or create an account with this tool – just enter a word or phrase into the text box and click Get ideas. In seconds, you’ll get a list of related words and phrases ranked by popularity (including other languages).
For more ideas on how to find profitable keywords, read our blog post here!
Social Media Marketing As we discussed earlier, social media has become one of the most popular methods for reaching consumers. From Facebook, Twitter, Instagram and Snapchat to LinkedIn, Pinterest, YouTube and more; marketers have access to a number of social media channels through which they can interact with customers. So while digital marketing may involve many different tools such as websites and apps, social media is still one of the most powerful tools in any marketer’s arsenal.
Customer Relationship Management Your CRM system is meant to be a tool for relationship building. Ideally, when you first meet someone new and they give you their contact information, they’re already set up in your system. All interactions will then go through them from that point forward–whether it be taking an order over the phone, emailing them back about a question they sent you or posting photos of their baby via Facebook. Your CRM system should also help facilitate communication among employees within your company–everyone will know who needs to talk to whom about what topic because all pertinent information is housed in one place instead of spread out across multiple emails and documents across various people’s computers.