As a real estate agent or agent, email marketing can be a gold mine if done right. You have a few options to play with, but if you don’t want to bother building an email marketing “opt-in list,” then renting or buying a list of email Address what you want to do Contrary to what you may think, this is NOT spam. So you don’t have to worry about the marketing police knocking on your door. Just as you use postcards to solicit motivated sellers or buyers, you can find some lists of ultra-targeted leads via email as an agent or real estate agent.
Others will actually send your email, but their list is so old and outdated or not targeted that it’s a huge waste of money for you as a real estate agent or agent. The first company I would recommend would be InfoUSA. They have been around for a long time, have a good reputation and excellent customer service (based on my dealings with them). If you want to do everything online, you can set up your entire email marketing campaign on your website.
If you need a more personalized service, you can contact them by phone; They actually have real people answering. What a concept! With Info USA, you technically rent your list to do the actual delivery of your email message. In the email itself (which you write) I would suggest directing them to your website for a free offer (using a signup form similar to the one on the right side of this page) and providing their name and email address collect.