Realtor Email Marketing Guide – Renting the Perfect List For Massive Leads

As a real estate agent or agent, email marketing can be a gold mine if done right. You have a few options to play with, but if you don’t want to bother building an email marketing “opt-in list,” then renting or buying a list of email Address what you want to do Contrary to what you may think, this is NOT spam. So you don’t have to worry about the marketing police knocking on your door. Just as you use postcards to solicit motivated sellers or buyers, you can find some lists of ultra-targeted leads via email as an agent or real estate agent. has a great online system that allows you to filter 15 million consumer email addresses by location, zip code, various demographics, income range, and more. It’s perfect because that’s what we as real estate agents and brokers should be doing when we plan on marketing of any kind. The reason this type of email marketing isn’t spam is because the list you buy or rent has to be someone’s “subscription list” i.e. H. the prospects on the list voluntarily provided their information. The list owner only has the right to rent or sell their list if they disclose this in their privacy policy.

(QUICK TIP: Personally, I wouldn’t rent my listing this way, but some people/companies do, so you should read the “Privacy Policy” if you sign up for anything online. You should be very careful with the owner its the list or company you use for this type of email marketing as you can burn yourself like toast this morning if you are not careful you can do a google search for something like “email lists rent” and you will get a lot of results. Many are terrible, some are good. Some will take your money, say they will deliver your email but never do.

Others will actually send your email, but their list is so old and outdated or not targeted that it’s a huge waste of money for you as a real estate agent or agent. The first company I would recommend would be InfoUSA. They have been around for a long time, have a good reputation and excellent customer service (based on my dealings with them). If you want to do everything online, you can set up your entire email marketing campaign on your website.

If you need a more personalized service, you can contact them by phone; They actually have real people answering. What a concept! With Info USA, you technically rent your list to do the actual delivery of your email message. In the email itself (which you write) I would suggest directing them to your website for a free offer (using a signup form similar to the one on the right side of this page) and providing their name and email address collect.