Digital marketing refers to the practices that use digital technologies, such as social media, search engines, display advertising and mobile advertising, to drive marketing campaigns and facilitate customer relationships. In this article I will cover the different types of digital marketing and what they mean for you.
Digital marketing has come a long way since the days when it was just about creating a Facebook page. Nowadays, it’s about attracting and retaining customers by using a variety of different channels. It encompasses everything from social media to paid advertising to email campaigns to link building and more.
Digital marketers need to be comfortable with all aspects of the business, including sales and customer service, in order to provide customers with everything they could possibly need.
There are many different types of digital marketing that you’ll want to explore in order to find which ones work best for your business and customers. Below you’ll find some common methods that you may want to consider. Keep in mind that these are not the only options available to you – but this list should help give you an idea of where to start!
– Organic search: Optimizing a website so it appears at the top of natural search results. Achieving this through keyword research, content creation, link building and optimization.
– Paid Search: Placing ads on Google or other major search engines based on specific keywords. The marketer can set how much they’re willing to pay per click or per thousand impressions (CPM). – Social Media Marketing: Using platforms like Twitter, Facebook and LinkedIn as part of your marketing strategy. Finding ways to create content people will share (such as memes) can also be helpful in this area. – Link Building: Working to get links from websites in order to improve a site’s ranking on Google’s search engine results pages (SERPs) and increase traffic. Creating high-quality backlinks often requires paying someone else to do it for you, such as blog owners who want to monetize their blog posts by placing affiliate links within them. – Email Marketing: Utilizing emails sent directly from the company to their potential buyers/customers
– Pay Per Click Advertising: Creating online advertisements that will show up alongside searches related to specific products or services. Marketers bid against each other for keywords and specify how much they are willing to pay every time someone clicks their ad.