You’ve determined that your current email newsletter isn’t doing you any favors and you’ve made the decision to find a professional designer to create a newsletter that will support your email marketing efforts, instead of hindering them. Excellent! ….but before you hire a designer, there are a few things to consider first. Is this a unique newsletter? Or do I want a template that I can use again and again?
This is probably the most important question. When you ask a designer to create an HTML email newsletter, that’s exactly what you get. You get the HTML code when it’s ready, and you send it to your contact list. .That’s fine, but what if you want to send another newsletter the following week? If you’re a programming genius, no problem, you just upload the HTML code and place your new content!
The problem occurs when you are not comfortable playing with the HTML code. Your designer won’t embed your new content for free unless you’re happy to pay them to edit your newsletter every time you want to send it out. one, then you may need to reconsider your approach. What if I use an email marketing service? Using an email marketing service like Mailchimp, Vertical Response, or Constant Contact is always a good idea, and if you’re serious about email marketing, I probably
already have an account with one of them, the however, the same problem applies to externally generated HTML emails.
All of these services offer two different ways to create email newsletters. The first is to start with one of their existing templates and use their online editor, customize it to suit your needs, OR you can paste in the HTML that your designer gave you. So now I can easily edit my HTML email, right? Not correct. The two methods of creating emails in your email marketing service are not interchangeable. So if you paste the HTML code, you can’t use the email marketing service editor to change your email,
. So you’re back to point 1!
So how do I get a professionally designed AND reusable marketing email? Find an email designer to create an email template WITHIN your email marketing service account and before you hire them, make sure they have experience with your particular email -Has marketing service. They are all different, and designing an email in one of them is a very different process than coding an external HTML email. Be sure to see examples from their portfolio that show they have a good understanding of the Edition
environment of their email marketing service.