Digital Marketing: What is it and What Types Are There?

Digital marketing involves using digital channels to reach out to customers. Digital marketing includes search engine optimization (SEO), social media marketing, influencer marketing, email marketing, paid advertising on social media platforms, online videos, and content creation. The goal of digital marketing is to increase awareness of your brand or product through the use of different channels. One way that you can do this is by creating a website for your business that contains information about who you are and what you offer. This will allow people who find your site in Google to understand more about what you do with just one click of the mouse.

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Social media websites such as Facebook are also a great way to start promoting your company’s products or services because they already have so many users on them.

Digital marketing is the promotion of products or brands using digital technologies, such as social media, search engine marketing (SEM), e-mail marketing, display advertising, and mobile advertising. Digital marketing differs from traditional or offline marketing because it uses a customer’s personal data to create individually targeted messages. This method of communication may also include SMS text messaging, video ads, social media posts, influencer campaigns.

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Digital advertising management consists of four main types of digital advertisements: search engine advertising (SEA), social media advertising (SMA), computer or mobile-based banner ads (BAN) and email or direct mail campaigns which are typically referred to as email blast strategies.

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SEO is the process of optimizing a website to make sure it appears higher in search engine rankings. It helps potential customers find your site when they search online. Optimizing your site includes adding keywords and phrases, which are words or phrases that people type into search engines when they’re looking for something specific. For example, if you sell furniture, you might include the keyword furniture on pages throughout your site so that people who are shopping for furniture find you when they do a Google search.