Digital marketing : Everything you need to know about advertising online

The digital marketing industry has seen explosive growth since it’s conception, but many businesses and individuals still don’t fully understand what digital marketing is or why they should pay attention to it. In this article, we’ll explore the definition of digital marketing, how it works, and which types of digital marketing you can use to reach your target audience and sell more products.

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Digital marketing is a broad term used to describe the many different types of marketing that businesses use in the 21st century. It’s everything from email marketing and social media campaigns to pay per click advertisements and influencer outreach. Digital marketing has been growing steadily over the last few decades, and it shows no signs of slowing down – in fact, it’s continuing to grow at an exponential rate . In order to keep up with this changing landscape, it’s important to understand what digital marketing is and what types are available.

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SEMs are digital marketing techniques that are based on search engine marketing, which includes SEO, PPC advertising, social media marketing, and mobile advertising. The idea behind SEM is to get consumers to take a desired action by purchasing your product or service.

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The most common type of SEMs are pay-per-click (PPC) ads. These ads show up when a user conducts a keyword search in the search engine results page (SERP). You’ll notice them as sponsored links at the top of the SERP. They’re also referred to as paid search listings because they require payment to be displayed on the SERP.